Funded by Facebook, the “Counter-Narrative Toolkit” website was created in order to push back against violent extremist content online. Furthermore, it was designed following the recognition that many of the individuals that are best positioned to produce credible counter-narrative messages do not always have the skills to do so.

The toolkit is completely free and it offers a guide to produce counter-narrative content and campaigning. Thanks to this site any individual or organisation looking to create counter-narratives can plan, create and promote its own campaign or social media strategy.

Let’s plan your campaign by following step-by-step tools and video tutorials!